Medicaweb - Acheter | Entretenir | Revendre


Medicaweb sells B2B medical equipment and accessories for dentistry, podiatry and prosthetics.


When Medicaweb approached us, they provided a subscription of services and consulting to optimise the maintenance process of medical equipment sold offline. The majority of subscription services were labour-intense and generated insufficient interest, so we focused on increasing sales with an e-commerce site.
  • Rebranding and revamp of unique selling proposition
  • Financial plan & business strategy
  • Roadmap creation of functionalities to adapt concept digitally
  • Categorisation & data model
  • Design, specifications, project management and implementation of responsive, SEO-friendly e-commerce site on Shopify
  • Site management training

Site Taxonomy: Catalog and model data on a wide selection of highly technical medical products, in order to design a mega-menu offering user-friendly navigation according to trade or product use.